Blog post by Christine Bronstein on the industry-disruptive nature of self-publishing, and why she chose it for Nothing But the Truth So Help Me God: 51 Women Reveal the Power of Positive Female Connection. Featured on Forbes.com’s vertical ForbesWoman on October 30, 2012, and on The Conversation with Amanda de Cadenet on November 1, 2012.
My family’s first bookstore was on the second floor of an old building in downtown Ann Arbor, Michigan. It had a toilet seat behind the counter and sold mostly used books. Over 25 years my dad and uncle, Louis and Tom Borders, expanded their vision of providing high quality service, attention to the customer and the best technology to book selling. By 1988 they had expanded their bookstores throughout the Midwest and had built their wholesale business, Book Inventory Systems (BIS), into a multi-million dollar enterprise with a combined sales of $32.3 million. In 1992 they made the difficult decision to sell the company to Kmart. The next year Borders operations reached $224.8 million.